Anahorish And Digging | Comparative Essay

Anahorish And Digging | Comparative Essay Anahorish and Digging are two poems written by acclaimed Irish poet, Seamus Heaney, from the 1972 anthology Wintering Out and the 1966 anthology Death of a Naturalist. Anahorish was the name of the school Heaney attended (the Anglicized version of the Irish word anachgeeor uisce meaning place of cold water), and focuses on Heaney going back to visit his old school, going back in time to make sense of the present, whereas Digging is about Heaney expressing his admiration of his forefathers, and how they dug for survival, whereas he uses his pen as opposed to their spades to dig into the past of his fellow Irish people. I have chosen to compare Anahorish with Digging as I feel that Digging shares many common traits with Anahorish such as the references to land, the reminiscing of the poet, the slow, reflective language, and yet they differ, particularly context-wise. Both poems share the key theme of reminiscing/looking back in time, and the earth, and can be analysed in terms of shari ng this key theme, as well as context and language. Both Digging and Anahorish employ the two themes of looking back in time, and the earth. This is immediately evident in both poems, where in Digging Heaney instantly describes how his fathers spade sinks into gravelly ground, whilst in Anahorish, land references are instantaneously made the first hill in the world where springs washed into the shiny grass and darkened cobbles in the bed of the lane. Cobbles in particular has a strong Irish cultural reference attached to it. We can now see that a direct comparison can be made between the two poems, as they both have a focus on the land, just in different contexts. In Digging, Heaney needs to vividly describe the land so he can transport the reader to what it was like for the potato diggers of Northern Ireland, and how harsh their conditions were; the intense description of how Heaney saw his fathers straining rump among the flowerbeds also conveys to the reader how clear this memory is to the poet, and how it must be imprinted in his mind. Excerpts from the poem such as how he rooted out tall tops, buried the bright edge deep indicates to the reader how painful and laborious this work must have been; the adjective rooted, as well as being a typical Heaney-esque device in which the poet uses nouns as verbs, also has very negative connotations to it, being quite an emotive word as it expresses feelings of suffering and very hard work. In Anahorish, Heaney uses the land as a representation of what he remembers, using the landmarks he sees to inspire his memories of his old primary school, helping him to delve deep into his past so he can make sense of future. Andrew Green notes that the land, in Heaneys early poetry, represents many things, but always encapsulates a continuity of experience. Whether he is searching for personal meaning or attempting to locate a source and possible context for the troubles that plague his native Ireland, he finds his language and inspiration firmly rooted in the land. So integral is the part it plays in the verse of the early collection that we can see in the earth no mere means to end but an end in itself. To summarise Greens points, Heaney often uses the land as a source of inspiration, a method of evoking some of his past memories, helping him explore his past and assist in determining his present. Clearly, the land is of great importance to Heaney, which is expressed through to the reader. Both poems also explore Heaneys reminiscing. In Digging Heaney clearly goes back in time to remember his grandfather digging the land My grandfather cut more turf in a day than any other man on Toners bog. Once I carried him milk in a bottle corked sloppily with paper; in this context, Heaney recalls this moment to stress to the reader the strong ethics instilled in his grandfather (the excerpt goes on to say how his grandfather would have one drink of milk, then get straight back to digging). However, in Anahorish, Heaneys going back in time is of a much greater importance. He describes how the springs used to wash into the shiny grass; clearly, Heaney is trying to remember aspects of his school, in the hopes he can remember who he once was, and thus remember who he is again Heaney is using his history to find himself. It could be stated therefore, that a third theme in both poems is a loss of identity for Heaney in Digging he feels almost uncomfortable with himself for not diggin g like his forefathers, whereas in Anahorish the poet is unsure of who he is, taking measures such as visiting his old school when he was a childhood, and using the land to evoke early memories and rediscover himself; as stated in The Times Magazine article entitled The Poet, those links to whats gone before physical, psychological are the power behind much of his work. Clearly, the land has a direct link to his physical and psychological memories/psyche, and Heaney therefore uses the land to inspire his poetry and memories. So, even though both poems share the same themes, reminiscing and the earth are used in different contexts. Clearly, both Anahorish and Digging take place in different circumstances. For one, in Digging Heaney is using the poem as a way to almost hail the workmen of Northern Ireland, praising them for their patience and strong work ethic. Clearly, the living roots of the poem both become, for the reader, symbols of the poets memory (Andrew Green); indeed, the poem is essentially one long recollection of his forefathers living, and Heaney is using it to bring attention to the plight of the Irish workers. At the time of the poem, it can be assumed that there was a potato famine in Ireland, resulting in mass death by starvation, due to the fact that the potato was the food that the majority of the impoverished Irish survived on; its loss was devastating. In Anahorish, Heaney is presumably in a fragile state of mind, perhaps unsure of who he is, so he goes to Anahorish to see if he can stir up any memories, and hope that the site will help him find himself again. In both poems, the language is relatively slow and reflective. The vocabulary in Digging is descriptive, the poet clearly able to vividly recount his experiences watching his father dig the coarse boot nestled on the lug, the shaft against the inside knee was levered firmly; therefore we can clearly see that Heaney watching his father dig left a lasting impression on him. Therefore, the language shows how vivid Heaneys memories are. This is also evident in Anahorish where Heaney can remember the after-image of lamps swung through the yards on winter evenings. In Digging, Heaney notes how he once carried him milk in a bottle corked sloppily with paper. He straightened up to drink it, then fell to right away nicking and slicing neatly. The juxtaposing terms of sloppily and neatly in Digging reinforce how at this time in the poem, Heaney is a young boy, with his clumsy manner, whilst his grandfather is an experienced, concise man, who has been digging for many years. So in Digging, cont rast is used to emphasise Heaneys childlike immaturity when he was a boy, again, a clear allusion to the poems theme of reminiscing. In Anahorish, there is a clear contrast to break the light ice at wells and dunghills. It can be assumed that this conflict of ice and dunghill is meant to act as a break, a reminder to the reader that Heaney was looking back into time, and now has to return back to the present. Both poems also use onomatopoeia, Digging describing the squelch and slap of soggy peat and Anahorish noting how the springs washed into the shiny grass. These onomatopoeias are particularly important in helping create atmosphere, and involve the reader in Heaneys train of thought; onomatopoeic words partially close the gap between language and reality as said by Bernard Richards, who further notes that Seamus Heaney is a master of sound effects. An extended metaphor is also present in each poem. In Digging, the entire text is an extended metaphor for Heaney digging into the pa st using his poetry; the phrase Between my finger and my thumb the squat pen rests. Ill dig with it perfectly encapsulates this sentiment. Meanwhile, in Anahorish, the excerpt springs washed into the shiny grass is a metaphor for the passing of time, continuing on in the poem, as the whole point of visiting Anahorish was to arouse any memories which are too deep to stir though thought alone. Both poems are very similar, in which they both express the themes of reminiscing, the earth, and use a lot of the same linguistic techniques. However, in terms of context, the two poems differ substantially; Heaney clearly feels the same sentiments in both, a desire to use the Irish landscape to evoke deep memories, which he communicates to the reader so he can find himself. Development of Global Expansion Strategy: India to Britain Development of Global Expansion Strategy: India to Britain What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. In 2004, food products range was launched and in 2006, FabIndia Sana, their authentic body care products range, was launched. Recently, it has also ventured into the jewellery segment. However, the major chunk of FabIndias product range is textile-based. The company has continued its focus mainly on the artisans and sources its products from over 40,000 craftsmen across India. With a strong foundation, the company has been successful in increasing its presence all over India. The concept, now a Harvard Business School case study, is simple. A fully-owned subsidiary of FabIndia, Artisans Micro Finance, a venture fund, facilitates the setting up of these companies, which are owned 49 per cent by the fund, 26 per cent by the artisans, 15 per cent by private investors and 10 per cent by the employees of the community-owned company. After a successful 50 years in India and after creating a niche market and millions of loyal customer base, company is going global. It is already present in 3 cities around the world. In this report we are going to look at the option of taking the company to one of the biggest economies of the work the Great Britain. We will study the market using the concepts of global marketing and try to analyze how successful venture it will be for FabIndia. The Porters five forces are used to study framework for the industry analysis and business strategy development. This reports also talks about what are the reasons for entering into UK. The study of Birmingham and Liverpool, as potential cities for initial setup of the FabIndia store and later expanding to other places as the demand rises. This report will give us the in depth of setting up the FabIndia operations in the UK. Introduction: The history of Indias freedom struggle is interwoven with the Charkha the unusual weapon, employed by Mahatma Gandhi to spread the message of Swadeshi. Gandhi gave the art of Khadi, a special status through this movement. Khadi simply means cotton, usually hand-spun. Khadi is Indian hand spun and hand-woven cloth. The raw materials may be cotton, silk, Polyester or wool, which are spun into threads on a spinning wheel called a Charkha. Khadis earliest avatar was fashioned some 5,000 years ago in India, the original home of cotton, hand spun and hand woven by crafts persons who in all likelihood followed the precise instructions on weaving, spinning and dyeing laid out in the Vedas. Khadi is part of Indian dressing from thousands of years and now is becoming one of the most sought out fabric in fashion industry. John Bissell worked as a buyer for the American departmental store, Macys. In 1958, under a program run by the Ford Foundation, he came to India to advise the Central Cottage Industries Corporation created by the Indian government, on showcasing Indian handlooms and handicrafts. His role was to advise on issues relating to marketing Indian handicrafts. Determined to showcase Indian handloom textiles, and providing equitable employment to traditional artisans, and sensing an entrepreneurial venture, Bissell established FabIndia in 1960. It was also to fuse the best aspects of East West collaboration. Initially, FabIndia started as a wholesale export company, concentrating on the export of upholstery fabrics. In 1999, on John Bissells death, his son William aged 32, formally took over as the Managing Director of FabIndia. The Companys domestic expansion had been spectacular after William took over. By 2001, FabIndia had six stores concentrated in the metro cities. By the end of 2004, these had increased to 20, and the company was seriously considering expanding its stores into the tier-II and tier-III, cities as well as overseas. By the end of 2010 FabIndia had 121 retail stores across India and in addition, stores in Dubai, Rome and Qatar. Company Philosophy: FabIndia is Indias largest private platform for products that are made from traditional techniques, skills and hand-based processes. FabIndia links over 40,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving Indias traditional handicrafts in the process. FabIndia promotes inclusive capitalism, through its unique COC (community owned companies) model. The COC model consists of companies, which act as value adding intermediaries, between rural producers and FabIndia. These are owned, as the name suggests, by the communities they operate from; a minimum 26% shareholding of these companies is that of craft persons. FabIndias products are natural, craft based, contemporary, and affordable. The essentials of FabIndias new business model are simple. Bissell first created Artisans Microfinance (AMFL), an investment company, which identified and helped fund 17 community-owned firms that FabIndia calls supplier-region companies, or SRCs. Many of these firms had at their core non-profits and cooperatives that had been FabIndia suppliers for two generations. But when they were restructured, their artisan-workers bought shares in the future and a guaranteed piece of FabIndias pie. By tapping the locals and angel investors, FabIndia got a 50-percent boost in investment. More importantly, the SRC shares have already appreciated 50 percent and more. Returns like those and the jobs they generate could spell an end to rural poverty and the ills of urban migrants. The steps taken by FabIndia for the development of the weaker sections of the societies are well appreciated by the customers and also by the Industry, the rewards and recognition with the loyalty of the customers to support the causes for which FabIndia works are also the USP of the brand. Why FabIndia Should Go Global? Going Global for any organization promises tantalizing possibilities. It helps a company in increasing the international brand recognition, grasp greater market share, and achieve top line revenue growth. FabIndia is well established in India with almost 100 plus stores in all major cities of India. The option of going global is very much a strategic decision of the company as the brand FabIndia has got its footprints in the minds of international customers of ethnic Indian products. The domestic markets is well captured and catered to, so the it the time when FabIndia should look for expanding in global market. Some of the reasons specific to FabIndia expansion are: Demand of Khadi (hand-woven fabric) and handicraft products in international market as it is one of the most sought out product in fashion industry and by designers. Demand of Indian handicraft is also increasing in the global market. The world market for handicraft products and ethnic products is approximately  £152 billion. This is increasing at 15% per decade, out of which Indian share is only 2% as there is no major established retail store like FabIndia internationally. Most of the product which reaches to international market is through unorganized sector. So company has got a first mover advantage. Thirdly, FabIndia works as a co-operative so the percentage profit is shared by the shareholders (weavers and artisan). So when a company like FabIndia goes global the cause for which they work also gets promoted which help them to make a loyal customer base. FabIndias Presence in UAE and Rome has given them the ground to know and research about the products which are widely accepted by people of not only Indian origin but also Western Expatriates working in that region. The store in Rome is the reflection of Thinking Global Acting Local, as the products are designed keeping in mind the taste of Italian culture and aesthetic. Selection of Country: After doing the research, on various countries, like, USA, Australia, Canada, Japan, Germany, France etc. we have decided to launched new stores in United Kingdom. The main reason of selecting UK as our target market can be many, but we have mention some of those here which are as follows, Geographic-Economic Environment: The United Kingdom is a country and sovereign state located off the North-Western coast of continental Europe. It is an inland nation spanning an archipelago including Great Britain, the northern part of the island of Ireland and many more small islands. The United Kingdom is a constitutional monarchy and unitary state consisting of four countries, England, Northern Island, Scotland and Wales. The UK is a developed nation with the worlds sixth largest economy by nominal GDP ( £1.3billion) and the sixth largest by purchasing power parity ( £23,188). It provides healthy environment for foreign direct investment and has low corporate and income tax rate that is 28% and 40% respectively in the Europe. It is also a member of European Union which has round about 28 member countries in the Europe. UK is considered as higher income country with peoples power of purchasing rising day by day. Besides this, some more reasons as follows, The easiest place to establish and run a business is Europe: According to a World Bank study, it takes only 13 days to establish a business in the UK. The World Bank has ranked the UK first in Europe and sixth in the world to operate business. Stable Political Environments: Transparency International rates the UK high on the transparency list. The UK is the country with the least corruption in the world. It achieves a higher rating in comparison to the US, Japan, Germany and France. Stable Regulatory Environment: the UK follows a consultative approach for formulation of regulation which is beneficial for a business environment. Gateway to the EU market: The UK acts as an excellent gateway to the European market which has 27 member states and an approximate population of 500 million. Social-Cultural Environment: Britain is often described as a secular society but also, confusingly, as a multi-faith society. The first term refers to the claim that the influence of religion has dwindled in modern societies. Although the 2001 census showed that 77% of people in Great Britain have a religious faith, the secular description is based on the claim that for most this faith is very shallow, with only a tiny minority being actively religious. The multi-faith label refers to the co-existence within British society of many faith communities, largely as a result of immigration. For every company it is dream location as British people are getting very open and accepting the other culture. Due to it peaceful atmosphere and the ethnic, modern and stylish lifestyle, it is a dream business destination for the companies. Now the culture is like Conglomerate that means a traditional company like is still having the opportunity to do the business and the same chances would likely available for international marketing companies. Due to global fashion trend this open consumer behavior would widen the opportunity in fashion and company like FabIndia must have the opportunity in the casual and formal dressings. Handicraft, Furniture and Organic Food Industry in UK: The handicraft industry is contributing  £ 100 millions to the UK economy. In terms of growth, this sector is growing on an average rate of 7%. Gifts and furniture industry contributes  £ 9.2 billion to the economy and organic food industry contributes  £280 to national economy. However, gifts and furniture are increasing at very slower rate because of financial downturn in October 2008. But, now after recovery of financial crisis, these two industries slowly covering and the growth of it expected to rise very soon. The apparel industry in UK is both vertically and horizontally integrated for maximizing returns. Strong laws protecting patents, designs and brands play a vital role in attracting foreign direct investment in the apparel industry. Joint ventures and investments in apparel have also been greatly enhanced by the wide network of European Union which UK signed with 28 countries in 2007. Handicraft Trade: After entering in the European Union, the handcrafts sale in the UK has been raised and it is continuously increasing by 7% annually which is very higher than last decade. Mostly UK imports handcrafts from various countries around the world, like, India, China, Japan, Vietnam etc. however, Indian and Chinese handcrafts and crafts carry the most of the weight of the import because of its popularity, attractive and uniqueness. Target Cities: After deciding on the country the next stage of our operations was to look for cities where we can step-up a business and get great response from the customers. Therefore, at the end we landed on two main cities in UK which are Birmingham and Liverpool. Why Birmingham? Birmingham is a city and metropolitan borough in the West Midland county of UK. It is the second largest city in the country after London with population of 1 million. Out of which 21% population is Asian British which will the prime target for FabIndia at the initial stage of opening stores. The population age between16-59 is 57.7% which is the main target customer for the company. As well as, it is industrial hub and second commercial centre of the UK. Its location is in the middle of the country therefore; it is much closer to cities like Leicester, Nottingham and Northampton where more Asian or Indian ethnic population stays. The city has highest number of foreign visitors after London therefore; there are high chances of getting business from this tourist who come from all over the world. It is shopping hub in the West Midland regions. The purchasing power of the city population is high as compared to other cities in the UK. The store will be open on the New Street which is shop ping centre of the city and very popular place. Therefore, we think Birmingham is the best city for us to introduce a store of handicraft goods. Why Liverpool? The city of museum, Liverpool is a metropolitan borough of Merseyside of UK. It is a fourth largest city in the country with population of almost 0.5 million. Liverpool status as a port city has contributed to its diverse population which historically was drawn from a wide range of people, cultures and religions. The economy of the Liverpool is one of the largest in the UK and per capita income of the local people is  £ 17489. Another important component of the Liverpool economy is tourism and leisure sector. It is a shopping hub in the region and people of the city are very fashionable and like to wear handicrafts products. Liverpool One is the most famous place and main shopping centre in the city; therefore, we are opening a store at that place, where we can easily attract customers to the store. Entry Strategy: To entering the UK market, we have gone through the various factors of investment, but at the end we have decided to enter in the market with the Foreign Direct Investment. We will use Greenfield Investment and start our operation from the scratch. The reasons for taking a FDI may be many; some of those are as follows, As we will get the total control of operation and do not need to depend on anyone in the business. The government provides a good support for FDI and gives concession in the corporate and income tax rates. It will helps us understand the UK market and in future our network and distribution channel which will be develop at the first phase of operation can be usable for future expansion in UK and in Europe. The soft loans from government and local banks will be easier to get when it required for future expansion. Global Marketing Strategy: For marketing of our products at the first stage Focus Strategy will be applied. A strategy in which, an organization aims to achieve market share, by focusing its efforts on serving a narrow range of market segments well. At the beginning of the business Asian and Asian British will be the first target customers in both cities and in the later stage British consumers will be targeted. The reason for this, FabIndia is follow word of mouth publicity and people who are already aware of the brand and its product will be targeted easily. Competitors Analysis: Porters Forces Analysis: This is used to analyze the competitive environment in each country market. The model identifies five sources of competitive pressures on the firm in a given country industry. It deals with global competition across several country markets. New Entrants: From the political analysis we could find that the country has an attractive business environment. Research also shows that entry barriers are low, so it is quite easy to set up a business in the country. Indian handcrafts and ethnic wear are popular among Indians and Europeans in UK. So, stores exclusively for Indian clothes are favorable in the country. This shows there is a high threat of new entrants who might want to set up a business in similar segments as well. Substitutes: The company has certain substitutes products which are served by brands like Wonderworld and Marks Spencer. But, the good thing is there are only a moderate number of substitutes. This would be an advantage to the company. But still the company must have an eye on these substitutes which might face a threat to them. Thus, the company must provide service and improvise in their products, such that these substitutes do not become a threat. Untitled11.jpg Buyer: The bargaining power of the buyer is high. FabIndia is exclusively into the Indian ethnic and contemporary segment. There are moderate substitutes in the country and research shows that there are more Asians in the region. FabIndia is also a brand well known in India and there is quite some brand awareness amongst the people. Thus, the bargaining power of the buyer is high. Supplier: Most of the raw materials which the companies mainly require are readily available in the country. But, the main point of importing from India is because of its workmanship and the purpose of the company. Opening a new branch overseas involves risks too. All these indicate that the suppliers have a low bargaining power. Rivalry: There are only are a few local competitors that offer the similar products and the company positions itself away from the international competitors and regards them as substitutes. Thus, the rivalry among the competitors is low. FabIndias purpose is quite different unlike other companies whose motto is only to make money. Thus from this analysis, we could draw a conclusion the country has a good market potential and the company could do good business in the United Kingdom. Segmentation and Targeting: Every company should embrace target marketing. Here, sellers distinguish the major market segments, target one or more of these segments and develop products and marketing programs tailored to each. Target marketing requires taking three major steps: Identify and profile distinct group of buyers who differ in their needs and preferences. Select one or more market segments to enter. For each target segment, establish and communicate the key distinctive benefits of the companys market offering.(Kotler, 2003) We did analysis on our target market and split into the following parts for Fabindia: Geographic: Region: United Kingdom Density: Urban (Birmingham and Liverpool) Climate: Both winters and summers Demographic: Age: 5-15, 15-30, 30-65+ Gender: Male and Female Nationality: Asian Expatriates, Asian of British Origin, British, Institutions (Designers, Hotels and Restaurants) Race: Asian and Asian British, White British Social Class: Lower, Middle and Upper Psychographic: Lifestyle: Culture oriented, Ethnic Indian, Contemporary Behavioral: Occasions: Regular and Special Benefits: Quality, Service, Economy , Speed Loyalty Status: None, Medium, Strong, Absolute Attitude Towards Product: Enthusiastic, Positive, Cultured, Indifferent, Hostile Positioning: Todays economies are afflicted with surpluses, not shortages. No company can win if its product and offerings resembles every other product and offering. Positioning is the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. (Kotler,2003). All products need to be distinctive and differentiated. FabIndias brand can be differentiated as, Niche yet affordable. Handcrafted yet high quality This perceptual map helps the organization to identify where it stands in the market and also identifies its positioning strategy. When plotting a perceptual map two dimensions are commonly used. Below is a very basic perceptual map. If we plot the UK Indian handcrafts and clothing market we can identify those brands which are high price and high quality. Both FabIndia and Wonderworld are plotted as high quality and high price. But, the former leads its way in the perceptual map. C:UsersacerDownloadsPerception Map.jpg In our basic map, we can see there is competition within that particular area. Though we have stiff competition and substitutes from the likes of Marks Spence and websites like lehengahouse.com, we provide the real worth for the peoples money with no compromise on quality and design and that is why FabIndia attains its high quality and high price position in the perceptual map. Marketing Mix: Product: FabIndia has a variety of products in different ranged and caters from clothing to organic products. Men, Women Apparel and Home Linen: The textile-based product range includes ready-to-wear garments and accessories for men, women, teenagers and children; bed, bath, table and kitchen linen; floor coverings, upholstery fabric and curtains. Cotton, silk, wool, grass, linen and jute are the basic fibers used. We also have considered the weather conditions in United Kingdom and have altered our products to support this. We have used more woolen products, as it is the best material for cold weather. Our home Linen line will give our customers a traditional Indian decor in their home. Home Dà ©cor: Our home products range carries furniture, lighting, stationery, tableware, cane baskets and a selection of handcrafted utility items. Indian handicrafts have been accepted worldwide and since there is heavy demand we will offer wide variety of furnitures which will give our customers an opportunity to have and Indian theme and ambience in their very own homes. Organic Food: We carry several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs in our organic food range. The Organic food industry is one of the biggest industries today as it considered highly healthy and nutritional. Jewellery and Gift Accessories: In 2002, FabIndia launched a new jewellery line which was made with wood, copper silver and gold. The jewellery line was well accepted. They also have products product line as gifts like clutches, purses and wall hanging. All handcrafted and made in rural India. Ayurvedic Skin Care: Our range of Authentic Personal Care Products includes soaps, shampoos, hair oils, pure oils, moisturizers, body scrubs, face packs, hair conditioners and special skin care products. Ayurvedic treatment using Indian herbs is very popular in the western world today and is a big industry. Price: Our Pricing strategy will be made with the main objective on current profit maximization. In our entry strategy we will follow price-skimming strategy, as this is a new market and it would help establish ourselves and gain market position. Cotton Wool Silk.jpg Our price range will range from  £15 to  £150 as there are different materials that are used. After our second quarter we will follow the market based pricing strategy. Pricing will differ from Product to Product and will be at least 50% more than what it is in Indian market. Place We are looking at opening up our first 2 FabIndia stores at two prime locations Birmingham and Liverpool. 1.jpg * Traditional shopping area at Birmingham New Street 2.jpg *Liverpool One Shopping Center These are the two locations where our store will be located, as all the local people know them as a shopping hub. Our stores will have an ethnic yet contemporary design. Our stores will be big as we need to display a wide range of products and this would also give our customers a wide variety to choose from. Promotion: We have various Promotion plans to attract customers and earn their loyalty. Given below are a few of the Promotional activities that we intend to organize and implement. Customer Loyalty Program: In this scheme we will give our customers membership cards and allow them to collect points and allow them to redeem these points in forms of discounts and offering them gifts. We will have different Tiers, which will give our esteemed customers various privileges. Sponsoring Indian Events: India has various festivals that are celebrated worldwide, so we will approach the Local Indian Communities and sponsor events as this would help our brand to reach various customers and at the same time build a wide network and help in Brand Recognition. Organizing Fashion Shows: We will organize fashion shows to show-off our clothing line and this would help attract customers and make them aware on the actual appearance of our clothing line. 3.jpg We will also Invite children and organize a fashion show for them to show our clothing line for kids. Organizing an Indian Food Festival: 4.jpg As we already know that Indian Food is very popular all over the world we are planning to organize an Indian food festival offering various delicacies from all regions of India. Inviting Artists and Authors: We will Invite Popular artists and Authors to our store and support their new launch of books or paintings as this will give our customers to talk to them and understand how they work. Discount Sale in Festive Seasons: 6.jpg We are planning to offer discount sales on festive seasons to encourage consumers to choose our clothing line for their entire ethnic requirement. Promotion of Cause: It is one of the USP of Fabindia in International market like UK. The cause for which they work i.e. for the benefit of weaker section of society. This cause has to be promoted in a way that more people contribute and they realize that when they are buying fabindia product they are giving back to the society. Implementation Plan: Phase 1: This is one of the most important phases in our set up as we would start by setting up our corporate office to handle all operational and official responsibilities. We would also have to take the step of importing all the products and arranging all the logistics activities. At any initial its very important to set up a system as this would help in us to carry out a smooth operation. Corp office.jpg Phase 2: Now we will have to look out for stores in the locations suggested earlier and we will have to make sure the place is big enough to accommodate all our products as we want our customers to see our variety of products and choose. Once this step is complete we will have to recruit staff and train them on certain Indian festivals and also as to what clothing is to be worn on particular festive season as this would give our customers a comfortable atmosphere and an excellent FabIndia Experience as, A loyal Customer is a Permanent Customer. GoldCard.pngSilver Card-send.png Phase 3: Once our store is set and we are ready to kick off we will have to introduce the promotions that were suggested earlier in this plan, as this would encourage more customers to come and have a FabIndia Experience and also help enhance the brand value and recognition. FabIndia has never done too much marketing as they heavily depend on word of mouth and this has really worked for us because they already have a commendable marketing position in India. Phase 4: This is a final Phase where we successfully established ourselves in the United Kingdom and have to keep updating on our clothing line by introducing new designs and also keep modifying our other products. Once we have a commanding market position we can look at expanding into new areas and opening up more stores as the risk will be much lower. Risk Management: Retailing is one of the worlds largest industries. As retailing and wholesaling have become more global, competition has intensified. In addition to the global economic downturn, todays retailers face a wide range of challenges, including industry consolidation, employee attraction and retention, and business continuity. And as always, consumers are demanding ever-higher quality at ever-lower prices for the products they buy. For a retail business, these trends create a host of risks: strategic, financial, operational, and hazard   that can prove costly. Claims Consulting for company like Fabindia, employee and customer claims constitute the largest share of total cost of risk. Many claim consultants have partnered with these types of companies to manage these claims more cost-effectively. Merger, Acquisition, and Divestiture Mergers and acquisitions are common in the retail industry. They need to be efficient enough to minimize the risks associated with these complex transactions. Property Prices-Ever increasing price can affect the revenues of the company. So Fabindia will opt for long term leasing of store space. Competitors- Though highly unorganized there is threat of new entrance. So changes in strategies are important to keep competitive edge. Forex rate and Economy: after the 2008 economic downturn European Economy is still recovering so a close watch is required by management team about the future plans and expansions. Conclusion:

Details Of Hiv And Aids Health And Social Care Essay

The intent of composing this paper was to farther educate myself, and any other readers, on the inside informations of HIV and AIDS. As a kid turning up in the 1980s, I vividly remember the beginning of the HIV/AIDS epidemic here in the United States. The media was saturated with information ; so much so that even at a comparatively immature age I remember being reasonably good informed about ( and terrified of ) the disease. The positive was that that fright, and the sum of information that I had accumulated, stuck with me through life. I practiced safe sex ( every bit much as possible ) non merely to forestall gestation, but largely to avoid catching HIV or any other STI. Recently something occurred to me. I can non remember the last clip I ‘ve heard reference of HIV or AIDS in the media. While it ‘s non surprising the topic is n't the hot subject it was about 30 old ages ago, this deficiency of attending may be a hurt to younger coevals ‘s cognition of the disease. I ca n't talk about the Public School system, but in my ain ( private, spiritual school ) instruction from K – 12th class, I can mensurate the sum of sexual instruction I received in mere hours. It ‘s difficult to be concerned about a subject you may cognize following to nil approximately. My ain cognition of these diseases has non grown since high school. This was the inspiration to take this subject to compose on. I feel this subject is particularly relevant to college age pupils. At this clip in their lives, they may happen many chances to prosecute in hazardous behaviours that may take to exposure to HIV/AIDS. Without proper cognition, it may be easy to disregard the disease as non being unsafe any longer. After all, why worry about it if no 1 talks about it any longer? It must non be that large of a trade, right? Students this age demand to cognize that the disease is still prevailing, still incurable, and still really lifelessly. Being informed agencies they have the tools to protect themselves and do better picks to remain safe. HIV ( Human Immunodeficiency Virus ) and AIDS ( Acquired Immune Deficiency Syndrome ) are classified as a retrovirus, intending that it replicates by occupying a normal organic structure cell, destructing the cell ‘s Deoxyribonucleic acid and so copies its ain Deoxyribonucleic acid into the cell ‘s chromosomes. By reiterating this procedure over and over the virus spreads through the host. Infections begin by geting HIV. As the virus spreads, it begins to assail and destruct the organic structure ‘s immune system cells, specifically CD4+ T-cells. Once a individual ‘s measured CD4+ falls below half of the normal sum and they have developed one or more timeserving infections, they are diagnosed as holding AIDS. ( Johnson, 2008 ) ( The effects of the virus on the organic structure will be detailed in a ulterior subdivision ) To convey the HIV virus, bodily fluids such as seeds, vaginal fluids or blood of an septic individual must come in the blood stream of another. As such, some of the most common paths of infection include unprotected sex and sharing acerate leafs used for endovenous drug usage, tattooing or organic structure piercing. Other methods include blood transfusions ( though current testing techniques have reduced this to virtually nil ) or mother-to-infant transmittals through blood during gestation or bringing, or through breast milk while nursing. ( Hunter, 2005 ) The first instance of HIV/AIDS was non discovered until around 1981, in the United States. Within one twelvemonth, 1500 new instances of what would finally go known as AIDS were diagnosed. ( Patton, 2002 ) Since that clip the figure of people known to be populating with HIV/AIDS worldwide has skyrocketed. Harmonizing to statistics from the World Health Organization, as of 2008 about 33.4 million people across the Earth are presently populating with HIV. ( World Health Organization [ WHO ] , 2008 )How common is the problem/issue in the United States?For the first several old ages of the epidemic the reported instances of AIDS in the United States continued to lift, hitting a high point of 79,752 new instances being reported in the twelvemonth 1993. From the beginning of the epidemic in 1981 through the twelvemonth 2000, and estimated sum of 733,374 people had been diagnosed with AIDS. ( McElrath, 2002 ) Since so the figure of new instances has decreased and become reasonably changeles s, with the new estimation being about 37,991 new instances reported and a cumulative sum of 1,106,391 people diagnosed with the disease since the start. The figure of people populating with HIV in the United States has continued to lift over the old ages, and it is estimated that as of 2006 over 1 million people are infected with the disease, with 42,439 new instances reported in 2008. ( Center for Disease Control and Prevention [ CDC ] , 2010 ) The disease seem to be more prevailing among work forces. 73 % of all new HIV/AIDS instances diagnosed in 2006 were work forces. ( Hock, 2007 ) Certain cultural groups are disproportionately affected by the disease every bit good. African Americans make up about 12 % of the U.S. population, but history for about half of the entire population life with the disease every bit good as half of the new infections reported per twelvemonth. Likewise, Hispanics/Latinos comprise 17 % of the state ‘s population but history for for 17 % of those populating with the disease and the same per centum of new infections per twelvemonth. ( CDC, 2010 ) The rate of new infections among both sexes of these minorities is several times that of Caucasians. HIV/AIDS is besides more prevailing amongst the immature, specifically striplings and immature grownups. Of the sum reported instances of AIDS through 2008, merely about 9,349 were diagnosed in kids under the age of 13. The age scope of 20 – 40 seems to be the hardest hit, and comprises about 2/3 of the entire figure of instances reported in the U.S. through 2006. ( CDC, 2008 )How common is this problem/issue in other states?Sub-saharan African states have been hit the hardest by HIV/AIDS. Of the 33.4 million people in the universe life with the disease, over two tierces of them ( 22.4 million ) reside in this country of the universe. It is estimated that in 2008 entirely, 1.9 million new people were infected with the disease. South Africa itself is place to an estimated 5.7 million people infected with HIV/AIDS. ( Joint United Nations Programme on HIV/AIDS [ UNAIDS ] , 2009 ) Prevalence rates of the disease vary from state to state, but about all are above 10 % . The state with the highest degree of prevalence is Swaziland, with 26 % of its grownup population infected with HIV. ( WHO, 2008 ) The chief method of transmittal of the disease in this part is via heterosexual sexual contact, although the â€Å" usual † hazard groups are besides represented. In blunt contrast to the United States in respect to prevalence rates between sexes, Sub-saharan adult females are the bulk of the septic. As of 2008, 60 % of the entire HIV infections in the part were female. This is thought to be largely due to the sex trade in the part ; nine states have reported that over 30 % sex trade workers are confirmed HIV positive. ( UNAIDS, 2009 ) There is good intelligence sing the epidemic in the part. Many states have been sing diminutions in prevalence rates and new infections over the past old ages. For illustration, Zimbabwe, which in 1997 reported an grownup prevalence rate of merely under 30 % has seen a steady diminution since so. It ‘s current rate of 15 % , while still high, shows unbelievable advancement in decelerating the spread of the disease. The figure of entire people populating with the disease is really high, but portion of the figure is due to the fact that septic people of the part are get downing to populate longer thanks to better intervention options. ( WHO, 2008 ) This, coupled with better consciousness and instruction of the disease and a general displacement towards better sexual patterns is get downing to convey a step of control of the epidemic Tho the part, but much more work demands to be done to truly acquire a grip on the job.What are the negative effects of this job on the person, house hold, and society?The most obvious consequence of the disease on the person is, to be blunt, decease. As HIV continues to destruct a individual ‘s immune system, they become susceptible to timeserving infections. This means that sicknesses that a normal immune system could contend off with easiness become serious jobs in those with the disease. It is these infections that cause decease due to AIDS ; the organic structure becomes more and more worn down by invariably combating the disease and its infections until it merely can non go on to contend. ( Hunter, 2005 ) There are other effects non limited in range to the septic individual ‘s organic structure. In the earlier old ages of the epidemic when cognition of the causes and transmittal methods of HIV/AIDS was ill-defined, there was a definite fright of those populating with the disease. This increased as it was made clear that the disease was non entirely limited to homosexual work forces or injection drug users, the two groups who comprised the bulk of initial diagnosings. Some provinces enacted Torahs to divide septic individuals from the remainder of the population. ( Siplon, 2002 ) People populating with the disease lost their occupations and medical insurance due to their septic position. They besides found themselves alienated by friends and household who merely did n't cognize how to get by. ( Patton, 2002 ) There was a definite feeling of a divide in society between those with the disease and those without. A illustration of such a divide could be seen in the instance of Ryan White in 1985. Ryan was 13 old ages old at the clip he was diagnosed with AIDS received via a blood transfusion. When his infected was discovered he was barred by school functionaries from returning to category. After taking the affair to tribunal and winning he was allowed to return to category merely to confront more favoritism. Even though wellness governments assured the populace that the disease could non be transmitted casually, people did non like the thought of a kid infected with a fatal disease around their kids. Protests occurred outside the school daily, and the full household was capable to menaces and other signifiers of torment until they were finally forced to relocate to a more accepting community. ( Siplon, 2002 ) Today, with better apprehension of the disease and its transmittal methods there is far less fright of those infected with the disease. However, there still seems to be a spot of a stigma attached to being infected with the disease, possibly likely due to the fact that is still at this clip incurable. ( McElrath, 2002 )Describe how another civilization or state view this job.One interesting instance to analyze is that of Kenya. While other states acted to seek to control the spread of HIV/AIDS, Kenya did non. Alternatively, Kenya continued to deny the significance of the disease, both politically and and socially. A strong stigma was attached to what the state viewed as â€Å" a disease of homophiles and aliens † . No Torahs exist to protect septic people from favoritism. HIV trials are platitude in the employment procedure, and negative consequences are required to measure up for most life and wellness insurance policies. ( McElrath, 2002 ) There has even been talk of impleme nting a policy of compulsory presentment of sexual spouses by people infected with HIV. ( Patton, 2002 ) The community as a whole seems loath to face the possibility that they may be infected. As such, the sum of people who choose to voluntarily be tested for the disease is really low. Peoples are besides really loath to uncover their HIV positive position to others due to the ostracization that may happen. Kenya has been slow in its attempts to battle the disease. Attempts have been made but seem to ever hit opposition, or merely a dreamy attitude toward the job. Plans to include information about generative wellness and HIV/AIDS into the school course of study were met with heavy resistance from parents and the spiritual elements of the authorities, and were finally abandoned. In 1997 Parliament passed a sessional paper detailing the state ‘s program to stem the disease, but it did non hold the power of jurisprudence. Since so few of the commissariats that were set Forth in the paper have come to fruition ; the authorities still seems to be dragging its pess to turn to the issue caput on. A National Aids Control Program was established, but placed really low in political importance and has been mostly uneffective. ( McElrath, 2002 )Describe at least two ways how 1 might get by with this sexual job or issue.It is true that there still is no remedy for HIV/AIDS, but medical interv entions of the disease have improved greatly over the old ages. In the early old ages, there was merely one drug known to battle the HIV virus: AZT ( azidothymidine ) . Before that drug existed, physicians were limited to handling the timeserving infections that developed in their patients ( Patton, 2002 ) Nowadays there are upwards of 30 different drugs. The most common drug intervention therapy is called HAART ( Highly Active AntiRetroviral Therapy ) , more normally known as the â€Å" AIDS cocktail † . In this therapy a patient will take a combination of several different anti-HIV drugs. This slows the patterned advance of the disease into full blown AIDS ( by several old ages, in some instances more than 20 ) , evidently increasing the endurance rate of the patient. Even after the oncoming of AIDS, HAART intervention can assist forestall timeserving infections from developing. This comes at a monetary value ; long term usage of this therapy could take to other serious wel lness hazards such as coronary bosom disease. A patient may besides construct an unsusceptibility to a type of drug over clip. ( Hock, 2007 ) Many policies sing HIV/AIDS have besides been instituted. One of the biggest is the Ryan White Comprehensive AIDS Resources Emergency ( CARE ) act enacted in 1990. This provided federal support to plans that provide attention and other support for people infected with the disease. There are plans aimed at bar of the disease, such as ( voluntary ) HIV/AIDS instruction in schools, doing AIDS information available to the general public every bit good as aiming specific high hazard demographics, to controversial plans such as needle exchange plans for endovenous drug users and doing rubbers readily available in high schools. The Americans with Disabilities Act included people populating with HIV/AIDS, protecting them by jurisprudence from favoritism. ( Siplon, 2002 ) All of these techniques have helped to increase the quality and length of life for septic people.Choose the attack you feel best addressed and/or solves the problem/issue and depict why this method is better.While I believe research to forestall and perchance bring around the disease is a worthy outgo of resources, modern medical specialty is still a long manner from happening a remedy. To truly extinguish the disease, the first measure should be to seek to extinguish the causes of it. Therefore, it is my sentiment that the better header method would be to concentrate on policies and plans to battle HIV/AIDS, specifically plans on bar. There is grounds that such plans work. In one survey done in New York between 1990 – 2001, after needle exchange plans were implemented HIV prevalence dropped from a high of 54 % to a depression of 13 % . ( Patton, 2002 ) An Australian study stated that during 1990 – 2000, an estimated 25,000 HIV infections had been averted due to needle exchange plans. ( McElrath, 2002 ) Although these plans are controversial, they produce consequences. Possibly the strongest instance point is Uganda, located in Sub-Saharan Africa. The authorities responded caput on to the disease when the range of the epidemic became clear. It implemented policies for attention of the septic, plans to distribute instruction and consciousness of the disease and its methods of transmittal, and better sex instruction for the population. It besides better educated people of the methods for safer sex, and made rubbers widely available and provided direction on proper usage. ( McElrath, 2002 ) The consequence of these policies is amazing ; prevalence of HIV in Uganda has dropped from a high of 15 % to an unbelievable 5 % . ( UNAIDS, 2008 ) This shows that decently funded and executed plans and policies can hold a profound affect on the prevalence of the disease. While it ‘s non a remedy, decelerating and possibly halting the spread of HIV/AIDS is the best class of action to prosecute while scientific discipline continues to seek for a lasting remed y.Describe at least one get bying technique or method utilized by another civilization or state.The state of Brazil ‘s National AIDS plan ( PN-DST/AIDS ) has instituted legion policies for intervention of those with HIV/AIDS every bit good as instruction and awareness plans aimed to stem the spread of the disease since its origin in 1985. Possibly the most extremist policy is that of supplying free drug intervention therapy ( including HAART ) to anyone necessitating it. Numerous ( but still non all ) infirmaries are equipped and able to supply equal attention for septic people. Surveies of the epidemic in the state are performed on a regular basis every two old ages to track incident rates and roll up other statistics. Millions of dollars have been spent on telecasting and wireless runs to assist educate and distribute consciousness of the disease in the population. Educational stuffs were made widely available to the people ( with specific stuffs distributed to the high haza rd public ) and a monthly paper detailing the disease and bar techniques is distributed to rate school pupils. Programs advancing rubber usage and distribution were besides created. Several hundred nongovernmental organisations formed with partial support from PN-DST/AIDS and have been priceless helping in the executing of these plans. ( Okie, 2006 ) While an project of this magnitude is a baronial attack to contending the disease, it comes at a steep monetary value. Funding for PN-DST/AIDS came about entirely from an tremendous loan granted by the World Bank ( about $ 650 million ) Obviously this debt entirely is a monolithic hurdle for the state to get the better of in the coming old ages. It must besides non merely acquire out from under the debt, but continue to fund the plans without incurring heavier debt. The drugs provided free to patients are highly expensive to purchase, and at that place have been jobs maintaining the supply filled adequately ( this is frequently made the duty of province or other municipal services ) . ( McElrath, 2002 ) Even with these jobs the state has made definite headroom in contending the disease.DecisionHIV/AIDS is still as lifelessly today as it was when it was foremost discovered. However, much advancement has been made in contending the disease. We now have drug interventions that greatly i ncrease the length of life of septic people, and are more educated world-wide on the inside informations of the disease and how to avoid it. I believe these are the grounds why at that place seems to be less attending paid to the disease in current times. With better cognition and interventions, the fright that the disease one time spread has dramatically decreased. Many new infections occur every twelvemonth, but the Numberss are far less than they used to be. There is besides less of a stigma placed on persons populating with the disease. While this surely is a good thing, we ( talking globally ) can non go lazy in our attempts. Education and bar plans must go on to see that future coevalss are able to properly protect themselves. HIV/AIDS is non a disease that is typically acquired through sheer opportunity ; certain behaviours open us up to changing degrees of hazard. Until the clip comes ( if it of all time does ) that we find a complete remedy, forestalling new incidents of the disease is where our attempts need to be focused.

Save the Earth Ailing from the Vehicular Pollution

Vehicles on the roads contribute to air pollution in major way. Most of the vehicle plying on road are fuelled by petrol and diesel emitting pollutants like Ozone gas, Nitrogen Oxides (NO), particulate matter, soot smog, carbon monoxide (CO), sulphur dioxide (SO2) etc These emissions not only pollute the environment, but also pose variety of health risks for people. Pollution is the main reason behind skin cancers, asthma, bronchitis, and other respiratory disorders. Even newborn children can get affected.Following steps can be taken by the state and even individuals to save the environment. Adopt energy efficient engines All vehicles must have 3 way catalysts and fuel controls so that they emit out less smog. They should be made mandatory by law as has been done by the state of California. Build an efficient public transport system More cars on roads mean more smog, increased pollution. Hence the need of the hour is to come up with a public transport system, which can reduce number of vehicles thereby reducing congestion, and also caters to the increasing population.Use of alternate fuels Vehicles must be installed with engines that are fuelled by hydrogen, ethanol, methanol and natural gas. They are known as cleaner fuels because they release less CO 2 into the air. They are economical as they can be obtained from natural resources. Introduction of battery operated or electric vehicles They run on the chemical energy stored in the battery, which is rechargeable. Lithium batteries can be used for such vehicles. The emission is zero and is powered by motor controllers.Individuals can make following meaningful contributions in reducing vehicular pollution. †¢ People can resort to riding bicycles for shorter distances. Cycles are absolutely safe for the environment and good for our bodies too. Cycling is good form of exercise also. †¢ Even walking should be encouraged for viable distances. †¢ Office goers can engage in car pools. †¢ Engines ca n be switched off at signals and at possible places where you need to wait for more than few minutes. It also conserves petrol/diesel.

Narrative of the Life of Frederick Douglass Essay - 906 Words

Narrative of the Life of Frederick Douglass Narrative of the Life of Frederick Douglass, depicts a vivid reality of the hardships endured by the African American culture in the period of slavery. One of the many things shown in Fredericks narrative is how slaves, in their own personal way, resisted their masters authority. Another is how slaves were able to create their own autonomous culture within the brutal system in which they were bound. There are many examples in the narrative where Frederick tries to show the resistance of the slaves. The resistors did not go unpunished though, they were punished to the severity of death. Fredrick tells of these instances with a startling sense of casualness, which seems rather†¦show more content†¦When Mr. Covey saw this he immediately started beating Frederick, after doing his worst and seeing that it would not help to continue he stopped. When Frederick regained his strength he fled 7 miles to his master to seek refuge and ask protection, upon hearing his request his m aster told him not to trouble him with such stories, and sent him back the next morning. When Frederick finally returned to Mr. Covey he was deceived into thinking that Mr. Covey was not angry with him. But when Mr. Covey then attempted to beat him he seized Covey by the throat and fought him for two hours until Covey gave up. This shows a literal fight for the rights he deserved. Yet another example shown by Frederick of slaves being able to resist their masters is by the sacrifices of his mother to come and see him. Because a method often used by slaveholders of keeping the slaves weak is to keep their families and loved ones separated. By coming to see him as a boy in the night Fredericks mother resisted those methods. As a result of slavery in a whole a distinct slave culture emerges. In this culture privileges are few, but the few privileges are greatly valued. For example, in the slave culture singing was a very popular and important part of their lives, it was one of t he few ways they were allowed express themselves. They would sing of their sorrows and of their joys. In the words of Frederick,Show MoreRelatedNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreNarrative Of The Life Of Frederick Douglass Essay1102 Words   |  5 PagesDate Narrative Of The Life Of Frederick Douglass Writing in the favor of black people has always remained controversial from the very beginning. Critics regard such writing as â€Å"a highly conventionalized genre† indicating that â€Å"its status as literature was long disputed but the literary merits of its most famous example such as Frederick Douglass s Narrative of the Life of Frederick Douglass†¦are widely recognized today.† (Ryan:537) Despite of such severe resistance, writers like Douglass have pennedRead MoreThe Narrative Of The Life Of Frederick Douglass1566 Words   |  7 PagesThe â€Å"Narratives of the Life of Frederick Douglass† is the story of Frederick Douglass’ life from the time he was born into slavery, to the time he escaped to freedom in the north. When Douglass wrote this book, slavery was still legal in a large portion of the United States. After Douglass’ escape to freedom and his continuation of his education, he became an abolitionist through his works of literatu re and speeches. In â€Å"The Blessings of Slavery†, by George Fitzhugh he states that southern slavesRead MoreNarrative Of The Life Of Frederick Douglass1257 Words   |  6 PagesBook Review By Mary Elizabeth Ralls Narrative of the life of Frederick Douglass: An autobiography written by Frederick Douglass Millennium publication, 1945edition 75 pages Frederick Douglass whose real name was Frederick Augustus Washington Bailey approximately birthdate is in1818, the month or day is not known, he died in 1895. He is one of the most famous advocates and the greatest leaders of anti-slavery in the past 200 or so years.Read MoreNarrative Of The Life Of Frederick Douglass Essay1498 Words   |  6 Pagessoutherners believed that one of the most essential means of life was slavery. In the novel, Narrative of The Life of Frederick Douglass, Douglass challenges and debunks the idea of slavery being a necessary part of the white lifestyle; many pro-slavery arguments consisted of religion justifying slavery, slaves being â€Å"easily manipulated†/ignorant, and slavery keeping the southern economy from disappearing (The Proslavery Argument). Frederick uses personal experiences and other tactics to expose theRead MoreNarrative Of The Life Of Frederick Douglass1730 Words   |  7 PagesOne of the most well-known slavery narratives wa s lived and written by Frederick Douglass, Narrative of the Life of Frederick Douglass. Frederick Douglass was a civil rights activist who was born into slavery on a plantation in eastern Maryland in February 1818. His exact birth date is unknown, he states in his narrative, â€Å"I have no accurate knowledge of my age, never having seen any authentic record containing it.†2 His birth name was Frederick Augustus Washington Bailey, which was given by hisRead MoreThe Narrative Of The Life Of Frederick Douglass1363 Words   |  6 Pages In The Narrative of the Life of Frederick Douglass, Frederick Douglass portrays the importance of education because of its influence in leveling the playing field between the races in the 1800s. Education and knowledge are themes that are heavily dwelled upon throughout the novel, inspiring the reader to see the full power of such important ideals and to take the full advantage of both at all times. Douglass gives the reader a new appreciat ion for education as he delivers his message regardingRead MoreNarrative Of The Life Of Frederick Douglass1255 Words   |  6 PagesFrederick Douglass, throughout Narrative of the Life of Frederick Douglass, uses religion to get many of his points across. In one way, religion plays a huge role in Douglass’ ability to become literate throughout the text. With the Bible and other Christian texts, Douglass is able to further his ability and the ability of others to read. This becomes important because as Douglass points out the slaveholders believe a literate slave is not a good slave. This union of literacy and religion show theRead MoreThe Narrative Life Of Frederick Douglass1583 Words   |  7 Pages‘The Narrative Life of Frederick Douglass’ is an autobiography of Frederick Douglass, the slave who escaped and became one of renowned social reformers of his time. The book is a collection of actual experiences of the author during his time in slavery and experienc es of fellow slaves. He describes brilliantly the oppressive conditions into which he was born, lived, as well as his struggles and triumphs. The author meant to make the reader comprehend life of the African Americans in slavery beforeRead MoreThe Narrative Of The Life Of Frederick Douglass939 Words   |  4 PagesRevolutionary Freedom In 1845, an African-American man named Frederick Douglass released a thought-provoking autobiography that would become a turning point in revolutionary change. The Narrative of the Life of Frederick Douglass was the first autobiography Douglass had written focusing on the real life struggles he has faced during his time spent in bondage. During his time, it was not common for an African-American to have the skills to read and write, and it was especially uncommon to publish